Wisconsin Motor Vehicle Salesperson Manual Practice Test

Which phrases are prohibited when advertising a vehicle price?

1. "below market price"

2. "name your own price"

3. "special offer"

4. "best in the city"

The correct answer is: "name your own price"

The phrase "name your own price" is prohibited when advertising a vehicle price because it suggests that the seller is willing to negotiate the vehicle's price without any guidelines or limitations. This can be misleading for consumers and can lead to confusion regarding the actual market value of the vehicle. It implies an ambiguity concerning the pricing structure, which regulatory agencies seek to avoid to ensure transparency and fairness in vehicle sales practices. In contrast, phrases like "below market price," "special offer," and "best in the city" may provide a comparison or suggest promotional pricing, but they follow certain advertising rules that are designed to protect consumer interests. These phrases can lead to ambiguous definitions of what is considered "best" or "below market," but they do not imply the same level of customer-driven pricing as the approved phrase does. Therefore, understanding the principles behind vehicle pricing and advertising helps ensure compliance with regulations while also guiding consumers in making informed decisions.