Wisconsin Motor Vehicle Salesperson Manual Practice Test

Which charges must the advertised price include?

1. Sales tax and documentation fees

2. Sales tax and title and registration fees

3. Title and registration fees and emission fees

4. All possible fees

The correct answer is: All possible fees

The advertised price of a vehicle must reflect all possible fees, which include base prices, sales tax, documentation fees, title and registration fees, and any applicable emissions fees. This is important to ensure transparency in the pricing process and to provide potential buyers with a complete understanding of the total cost of purchasing a vehicle. When an advertisement only mentions some fees, like just sales tax and documentation fees, or focuses on title and registration fees, it can mislead customers about the total financial commitment they are agreeing to. By including all possible fees in the advertised price, dealerships comply with consumer protection laws and help buyers make informed decisions without unexpected costs arising after the initial advertisement. This practice promotes trust and encourages a fair buying environment. Therefore, the requirement encompasses all possible fees that could be charged to a buyer, ensuring clarity and confidence in the transaction.